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Essentially, as Nitin Misra, GM (Platform Innovation & 3G VAS, Marketing) at Airtel told us on Thursday, “Everything which was earlier available on voice, will be now be on video.” He added that these services are just being demo’ed, and the product construct might change with a commercial launch.Apart from this, Airtel informs us that they’ll have video blogging and video chatting, apart from data heavy mobile comics, Baba Ramdev content (for which, as far as we know, Rajshri Media has digital rights).
– Video Alerts: judging by this page, Airtel will have content related Video Alerts, powered by Vu Clip.The music is DRM protected and cannot be transferred from mobile phone to PC, or mobile phone to mobile phone.The content is aggregated from T-Series (Hungama) and PPL music on board.My take is that TV Show summaries might see greater traction that full length films, both in case of Video TV and Video Talkies: Three or four years ago, I remember STAR saying that they noticed that TV viewers in Uttar Pradesh were willing to pay Rs.6 per minute to listen to audio summaries of , because of power cuts in the evening, while the show was on.– 3G Apps: Airtel’s App Central has a separate section now for 3G apps,which are essentially mobile Internet based data consuming applications.
Currently, as 3G apps: Fring, Mingle 2.0, WSJ India Mobile, Push email and Push IM, Mobiquus, Socially, Yahoo Mobile, Rocke Talk, Nimbuzz, Palringo, Maps on Mobile, Qeep, Mig33, Mobiscope videos from webcams etc.
The issue here, might be the same as for Voice SMS – interoperability.
Most importantly, the pricing for these services wasn’t mentioned.
– Video Calling: We did see a demo of 3G based video calls, which allow callers to see each other.
This is a product which hasn’t quite taken off globally, and will require handsets with a camera in the front as well.
Shotformats is providing the platform for Video Talkies for Airtel, and the content is multiple content partners – some from aggregators and others from direct deals, including from UTV New Media (which was the first to launch Audio Cinema, under TN Prabhu).