Dating site like facebook
Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.
e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.
It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.
There is quite a difference in the rankings on Instagram for the top dating brands.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.