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This straightforward method is just as good, contrary to obsolete popular belief, as a face-to-face testing session for most purposes.

You lose the bigger picture of usage, which can give you a misleading picture of what your users are doing on your website.“I could give you a guaranteed method to go into a casino and come out with a small fortune: go in there with a large one,” laughs Sal Piacente, a former casino dealer and security staffer who now runs Univer Sal Game Protection Development, a company that trains casino staff members.He and other casino insiders know that casinos exist to not only take our money, but to keep as much of theirs as possible — both by offering games that are tilted in the house’s favor and by having air-tight security measures designed to catch thieves and cheaters.The idea is to get a sense of how users naturally categorize different concepts so that you can structure your interface’s categorization scheme accordingly.You perform a card sort when you want to understand how to categorize or organize a set of elements—an issue usually related to early-stage IA design.A serious caution: Almost all of these services supply the participants from a “research panel,” a small army of paid participants who may not reflect your real users, and who may not care about using your interface at all, both of which can affect feedback validity., Open Hallway, User Lytics, and Try My UI. No matter which guerilla method you choose, you can use an online web form to intercept qualified visitors in real time, and then call them or e-mail them right away to begin a session.

So Yahoo Travel talked to Sal and other casino experts with decades of experience in the industry to get some dirty little secrets of casinos.

Not only are these secrets juicy — knowing them might help you keep a little bit more of your money during your next casino trip.

Task elicitation is the most direct way to gather performance feedback on a particular task, which is why it’s also the most popular. This is a remote version of a tried-and-true user research method.

You give participants a stack of randomly shuffled cards, each with an item written on it, and then ask the participants to sort the cards into groups that make sense to them.

This is how to do it: Let’s say you prefer the logic and efficiency of computers to human beings. There are many online tools you can use to create quick task-based usability tests, perform card sorts, and measure analytics.