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Basic contact information tops most searchers’ wish lists.
Most internet users are not concerned about the amount of information available about them online, and most do not take steps to limit that information.Few monitor their online presence with great regularity.Just 3% of self-searchers report that they make a regular habit of it and 22% say they search using their name “every once in a while.” Three-quarters of self-searchers (74%) have checked up on their digital footprints only once or twice.If you no longer want to receive HIV update, please unsubscribe.NAM’s aidsmap news bulletin is also sent out fortnightly (alternate week to HIV update).Fully 60% of internet users say they are not worried about how much information is available about them online.
Similarly, the majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online.
One in five self-searchers (21%) are surprised by how much information they find online about themselves, while 13% express disbelief at how little information comes up in their results.
One in ten internet users have a job that requires them to self-promote or market their name online.
Name, address, and phone number are just the basics in a world where voluntarily posting self-authored content such as text, photos, and video has become a cornerstone of engagement in the era of the participatory Web.
The more content we contribute voluntarily to the public or semi-public corners of the Web, the more we are not only findable, but also knowable.
The nature of personal information is changing in the age of Web 2.0.